J Good-In Inc.,

J. Good-In INC. Was founded in 1985 when a young entrepreneurial couple decided to continue the family legacy of jewelry-making in Downtown Los Angeles. It began as a small outfit for filigree and polishing work. Laurance Cheng, president and CEO, had learned the artform of jewelry-making in Taiwan, from a family with a long tradition of quality craftsmanship in fine jewelry. He and his wife, Jenny, had emigrated to the US to seek opportunity and a chance to build the American dream. What began as a small operation quickly blossomed into a wholesale/distribution outlet in 1990 when the old family business shifted from manufacturing solely fine jewelry to include costume jewelry that was much more affordable for the general public. Laurance''s commitment to the arts and the fine-tuning of his trade meshed perfectly with Jenny''s expertise in sales and business operation. Fashion jewelry was dramatically changing. An industry bent on producing low-cost, low-concept jewelry transformed as the old family melded the technique and expertise of fine jewelry with the low-commitment, low-risk cost of costume jewelry. Lawrence and Jenny pressed forward, as they sought to build a brand name. This brand was not to be the most popular or profitable, but J. Good-In INC. Must be known for excellence in design and craftsmanship. Today, J. Good-In INC. Operates in Brea, Calif. And Manhattan, New York. With nearly 20 years of history in its making, J. Good-In continues to grow. The claim to success is in the company''s fundamentals: 1. Quality 2. Service 3. Commitment 4. Price RECIPE WITH A Q